MotoQuest

Organic social media content for a motorcycle tour company

MotoQuest offers motorcycle tours in more than 20 countries, as well as rentals in California, Oregon, and Alaska. With fleet locations in strategic West Coast cities, they’ve built a name as a trusted go-to for adventure motorcyclists looking to explore new places primarily on BMW motorcycles.

MotoQuest logo

The ask

MotoQuest tasked me with creating authentic content focused on the rental and riding experience during a solo road trip through Alaska where I rode one of the company’s fleet bikes (a BMW GS850). Goals included brand awareness, reaching new audiences, and building a content library.

The product

Two short-form videos focused on the MotoQuest rental experience (one white label for company use, one posted on my channels), one additional collaborative Reel, 20 high-quality photos, and organic mentions throughout my trip.

The results

Instagram
More than 1.8 million views and 90k likes

TikTok
More than 1.3 million views and 105K likes

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Instagram

Instagram vs. reality 😳 I pulled over on the side of Tioga Pass to take in the absolutely insane views. The ground was a little soft, but it seemed stable enough. NOPE. I was setting up my tripod when suddenly my bike just fell over. Everyone wh
🎧 Because many, many people have requested it, I made a playlist of my favorite road trip music.  It's 3 hours of songs that make me happy every time they come on in my helmet. Mostly punk and folk/americana with some other random stuff mixed
Here's one of my favorite memories: In 2020, at the height of the pandemic, Yosemite National Park only allowed a super restricted number of visitors in ⛰️ @olde_tyme_andy and I managed to snag reservations and spent a few days in August that year ri
We did it! We've collectively ridden more than 50 million miles for @harleydavidson's Let's Ride Challenge, and that means H-D will donate $1 million to charities supporting veterans and first responders 🎉 The challenge isn't over though, you can s
Today marks 17 years (!) since I moved from Stockholm to California in search of eternal sunshine ☀️🌴, and somehow I'm still here. I would be lying if I said I wasn't terrified of where this country is headed, but this past week has been a good re